University of Tasmania appoints Pivotus for digital advertising strategy, buying and analytics

Following a competitive and comprehensive bidding process, the University of Tasmania appointed independent digital media agency Pivotus for its digital advertising strategy, purchasing and analysis.

As part of its engagement, Pivotus will appoint a dedicated Hobart-based account manager. They will work with the university and serve the agency’s growing list of Tasmanian clients. The University of Tasmania account will be headed by Account Manager Audrey Fitte-Umark, who previously worked on the University of Sydney account.

Michelle Weir, Marketing Director, University of Tasmania, said: “Pivotus was our preferred agency after the bidding process, demonstrating strong media strategy and targeting, but also commitment and passion for our business. university and the Tasmanian market. In addition, Pivotus demonstrated total transparency and a cohesive team approach. We look forward to working with Pivotus to attract the next cohort of students to our unique Australian university. “

Pivotus CEO Michael Petersen said the agency’s personalized, live business intelligence dashboard gives clients optimal access to their own results and meaningful feedback. While boutique, the agency has also had the ability to access international markets quickly and strategically for the University of Tasmania, using its network of independent agencies through the IMAA and its alliance with TheNetworkOne.

“We are delighted to welcome the University of Tasmania as a client and will work with the team on the growing demand for higher education as many Australians look to retrain or change careers due to the impact COVID-19, “said Petersen. .

“The University of Tasmania passionately serves local, interstate and international markets with tailor-made courses and content tailored to its geographic environment and uniqueness. Although we have been traveling to Tassie for years, it was also a great opportunity to recruit someone so passionate and unique based in Hobart for account management.

The appointment is effective immediately and billings are not disclosed.

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