VALENTINO’S DIVAS: Valentino goes even further in its collaboration with Sir Lewis Hamilton. The seven-time Formula 1 world champion is a friend of the house and has often been photographed in the brand’s designs, and is now the first Valentino menswear DI.VA for the Valentino Pink PP advertising campaign.
DI.VAs represent different values, in line with Valentino’s creative director Pierpaolo Piccioli’s endorsement of inclusivity, civil rights and support for diversity.
“In his short Instagram biography, Lewis writes ‘Equal rights for all. Love is everything.’ Few words that say a lot,” Piccioli said. “Lewis is a performer; he is able to use his energy to express his authentic and precious self. The talent that he spreads with all his personality goes far beyond his sporting excellence and embraces everything he does. Lewis believes in what he does and shows it with effortless intensity. I saw him commit to social causes with great independence. I saw him wear a total pink look and make it personal. I saw him smile and chat with people in a very casual way. By doing whatever pleases him, he pleases us. As a DI.VA testimonial, it represents diversity, equality and, above all, love. I couldn’t think of a better friend for this campaign. It will give an empathetic, human, inspirational message and it will be true, like the person behind the celebrity.
Valentino praised Hamilton’s commitment to making a difference through its position and influence, its advocacy work for global equality and its Mission 44 charitable foundation, which aims to defend and empower young people from underprivileged groups. represented in the UK through strategic partnerships, collaborations and grants. .
“Great things happen when we embrace our authentic selves, but even greater things happen when we come together to share our visions, our values and our creativity,” said Hamilton, saying he was honored to partner with Piccioli. and Valentino, “a brand I’ve long admired, to celebrate the Pink PP collection. I always strive to collaborate with like-minded teams who are committed to making the world a better place, no matter the obstacles that stand in our way, so to come together and collaborate with Valentino on this powerful campaign is really special.”
Whether in the world of film, music, literature or sports, the DI.VAs with whom Valentino partners play a key role in maintaining this same vision of unity, empathy and connection.
Hamilton will also work on Valentino the Narratives, which the company says is the industry’s first text-based campaign. To this end, Valentino invites renowned international authors and personalities to lend their voices to create individual and impactful campaign layouts.
Launching this fall, Hamilton will lend a personal quote to the love-themed initiative, which will be displayed in select independent bookshop windows in London, marking the first time the campaign has entered the UK.
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