Versus Partners with Next-Gen Beverage Company Eliqs to Launch New Advertising Product at Global Sports Business Forum
LOS ANGELES, Oct. 20, 2022 (GLOBE NEWSWIRE) — Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) today announced that the Company will launch its new Click Play Win interactive advertising tool on the inaugural UCLA Anderson Global Sports Business Forum on Friday, October 21, 2022. One of Versus’ first Click Play Win engagements is with Eliqs, a beverage innovation lab with a platform that allows anyone to create their own beverages custom crafts. Eliqs’ personalized drink cans for the Global Sports Business Forum will feature a unique QR code printed directly on the can that will allow attendees to play Versus’ Swish Basketball Game for a chance to win real world rewards.
Click Play Win is the latest product from Versus to combine interactivity, gameplay and rewards. Click Play Win is a particularly powerful tool for advertisers who can now transform content, from advertisements and streaming media to physical product packaging and posters, into a gateway to a brand campaign that drives engagement, sales and product testing. This new product from Versus transforms products, videos and web pages into interactive advertisements with an easy-to-use, no-download web experience. Click Play Win allows players to register to win, enhance first party consent data for brands and give players a chance to win discounts and products they want. Click Play Win campaign tool can be branded to any business or team and can be customized with multiple casual mobile games.
“Click Play Win is an innovative and powerful advertising tool that leverages Versus’ deep expertise in interactivity and reward-based games. We are thrilled to partner with Eliqs, a dynamic and forward-thinking brand, to unveil Click Play Win at the UCLA Anderson Global Sports Business Forum,” said Matthew Pierce, Founder and CEO of Versus Systems. “Versus is at the frontier of interactive and rewarding digital advertising, and Click Play Win is a product we are extremely proud of – a catalyst that will allow us to grow our partnerships with advertisers in physical, online and media locations. continuously. ”
“The Click Play Win tool creates another experiential opportunity for our customers and their communities to engage with the brands and voices around which they are passionately united. We are thrilled to showcase our partnership with Versus at the UCLA Sports Business Forum and look forward to attendees engaging with our product and brand like never before,” said Joe Schwappach, Co-Founder and Chief Operating Officer. at Eliqs.
About Versus Systems
Versus Systems Inc. is an engagement and rewards company that makes live events, games, shows, and apps more fun to watch and play. Versus adds interactive games, polls, trivia, predictors and other earning conditions to existing entertainment – whether onsite or online – making content more contextual, personal and rewarding. Versus works with world-class sports teams, leagues, venues, entertainment companies and other content creators to create engaging and rewarding experiences for fans around the world. For more information, please visit www.versussystems.com or visit the official website of Versus Systems Youtube channel.
About Barrel Labs, Owner of Eliqs
Barrel Labs, owner of Eliqs (eliqs.com), is a beverage innovation lab with a platform that lets anyone create their own custom craft beverages. Barrel Labs believes that what you drink should reflect and build your identity – it should create lasting memories and taste damn good too. They allow anyone to design a personalized craft drink; then they create and deliver your product nationwide within weeks. They are a high-growth, investor-backed team operating out of Los Angeles with a mission to rebuild the beverage industry in the digital age. For more information on sales, partnerships or employment, please contact [email protected]
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