Online sports betting and gaming app WynnBet – of Wynn Resorts – launched its advertising campaign featuring Ben affleck, Shaquille O’neal and Melvin gregg.
Directed by Affleck, the commercial spots will explore the Batman and Gregg actor’s journey to the Wynn Las Vegas bookie where they interact with Shaq and other sports betting enthusiasts.
“Our new campaign brings the WynnBet experience to life – the renowned talent, the connection with Wynn Las Vegas and the excitement of betting with WynnBet”, CEO of Wynn Interactive, Craig Invoices, noted.
“Every detail of this shoot was carefully considered, and Ben did a great job selecting the cast and crew as well as developing the characters to capture the fun of winning together. We’re excited to show everyone what WynnBet has to offer.
The full advertising campaign is expected to be broadcast on TV with elements integrated into the WynnBet app and social media platforms. The commercial, which includes a two-minute and 20-second long version, was written and produced by Laundry Service.
In addition to directing and starring in the campaign, Affleck hand-selected Gregg, his co-star in the critically acclaimed sports drama, “The Way Back,” for the set.
As a longtime Boston sports fan and gaming enthusiast, Affleck has helped create characters featured in the spot, as he, Gregg and O’Neal chat with fans and friends around Wynn Las Vegas Casino. . Affleck will continue his relationship with WynnBet as a strategic consultant.
“This campaign is a winner,” O’Neal said. “The Wynn provided the perfect backdrop and it was a lot of fun filming alongside Ben and Melvin. I am delighted that fans experience WynnBet, a world-class mobile sports betting experience.