Online sports betting and igaming app WynnBet – from Wynn Resorts – launched its ad campaign featuring Ben Affleck, Shaquille O’Neal and Melvin Gregg.
Directed by Affleck, the commercials will explore the Batman actor and Gregg’s journey to sports betting at Wynn Las Vegas where they interact with Shaq and other sports betting enthusiasts.
“Our new campaign brings the WynnBet experience to life – the marquee talent, the connection to Wynn Las Vegas and the excitement of betting with WynnBet”, CEO of Wynn Interactive, Billings Craignoted.
“Every detail of this shoot was carefully considered, and Ben did a great job selecting the cast and crew, as well as developing the characters to capture the fun of winning together. We’re thrilled to show everyone what WynnBet has to offer.
The full ad campaign airs on TV with elements integrated into the WynnBet app and social media platforms. The ad, which includes a two-minute, 20-second long version, was written and produced by Laundry Service.
In addition to directing and starring in the campaign, Affleck selected Gregg, his co-star in the critically acclaimed sports drama, “The Way Back,” to film.
As a lifelong Boston sports fan and gaming enthusiast, Affleck helped create characters featured in the spot, as he, Gregg and O’Neal chat with fans and friends around the Wynn Las Vegas casino. . Affleck will continue his relationship with WynnBet as a strategic consultant.
“This campaign is a winner,” O’Neal said. “The Wynn provided the perfect backdrop and it was great fun filming alongside Ben and Melvin. I’m thrilled for fans to experience WynnBet, a world-class mobile sports betting experience.